E-commerce Platform Initiates C2M Model for Custom Towels

A major Chinese e-commerce platform initiated a 'Customer-to-Manufacturer' (C2M) strategy, launching customizable towel services within its home textiles section. Consumers can use provided tools to design their own towel patterns, colors, and sizes, with orders directly produced according to individual specifications. This reduces inventory surplus and significantly enhances supply chain efficiency, offering consumers an unprecedented level of personalized shopping experience.